This is a blog on why we believe and do what we do, why we pretend otherwise, how we might do better, and what our descendants might do, if they don't all die.

Where you discover Marketing ideas you might not be thinking about

Human nature, psychology, social class, luxury beliefs, and more.

Best Ad Critic In The World™, which is akin to being the best hockey team in Paraguay, but there it is. My hockey wrist shot is harder/more accurate than yours. Also a copywriter with 30+ years experience. I've won lots of awards. Who gives a flying puck.

Pursuing the mysterium tremendum et fascinans and writing at the intersection of philosophy, culture, art, technology, and religious wisdom.

#1 marketing newsletter on Substack with >20,000 subscribers. Aimed at CMOs and executives. Cut through the BS to what really matters. Started April 2019.