This is a blog on why we believe and do what we do, why we pretend otherwise, how we might do better, and what our descendants might do, if they don't all die.

Where you discover Marketing ideas you might not be thinking about

Human nature, psychology, social class, luxury beliefs, and more.

Where bad ads go to die. I'm a Lexicon Devil. Best Ad Critic In The World™, which is akin to being the best hockey team in Paraguay but there it is. Also, a copywriter/creative director with 30+ years experience. I've won lots of awards. Who gives a fuck.

On becoming who we are in a mimetic world.

#1 marketing newsletter on Substack with >20,000 subscribers. Aimed at CMOs and executives. Cut through the BS to what really matters. Started April 2019.