Insurgent Marketer, the book.

Are You Ready to Outsmart the Giants In Your Market?

In a world dominated by colossal competitors, the battle for market share feels like a clash between David and Goliath. Small businesses and startups face an uphill battle, struggling to carve out their niche while the behemoths dictate the market’s pace and direction. It’s a daunting challenge, where the odds seem stacked against the underdog. But what if you could turn the tables? What if you could outmaneuver the giants with strategies they never saw coming?

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Customer photos of Insurgent MarketingCustomer photos of Insurgent Marketing
A few readers who were so excited to read the book, they shared photos of its delivery..

Facing the Giants

You know the feeling all too well. You’re passionate, you’ve got a groundbreaking idea, and you’re ready to make a mark. Yet, every step forward feels like a battle against an invisible force – a force wielded by market leaders with deep pockets and vast resources. They’re everywhere, influencing your potential customers, setting unreachable standards, and overshadowing your efforts. 

It’s frustrating. It’s disheartening. And it’s the biggest obstacle to your success.

Hitting the Wall

You’ve tried following the best practices, attending the workshops, and even mimicking the strategies of the giants, hoping for a sliver of their success. 

Yet, all you encounter is a wall that seems insurmountable. 

This wall isn’t just physical; it’s psychological, built on years of established brand loyalty and consumer habits that seem impossible to break. 

Your attempts to innovate are met with indifference, and your marketing efforts feel like whispers in a storm. The frustration mounts as you watch potential customers flock to the familiar, ignoring the superior value you know you provide. It’s a cycle of disappointment, where every step forward is countered by the market’s inertia, pulling you back into obscurity.

The Battlefield is Rigged

The market doesn’t just feel dominated by giants; it is. 

They use their size to their advantage, leveraging economies of scale, extensive market research, and deep marketing pockets to keep you in the shadows. They’re not just competitors; they’re gatekeepers, deciding who gets to play and who doesn’t. And when you try to play by their rules, you find the game is rigged. You’re spending more, achieving less, and slowly losing hope. 

Is there a way to break free? To truly compete and win?

Your Moment of Truth

This is your wake-up call. The traditional playbook isn’t just failing you – it’s designed to ensure you never truly compete. 

The realization hits hard: to win, you must rewrite the rules of the game. 

Insurgent Marketing is more than a book; it’s your manifesto for change, challenging you to embrace your role as the disruptor. The path ahead is not for the faint of heart, but for those who feel the sting of these struggles and refuse to accept defeat. Your business deserves to be seen, your voice deserves to be heard, and your ideas deserve to flourish. 

It’s time to move beyond the pain and frustration, to a place where you dictate the terms of your success.

The Insurgent’s Path

With Insurgent Marketing, you’re not just overcoming obstacles; you’re transforming them into stepping stones. This is your opportunity to channel your frustration into fuel for your journey. 

The giants may have set the stage, but you’re about to steal the show. This book is your guide out of the shadows and into the spotlight, where your business belongs. It’s time to stop hitting the wall and start breaking through it, with strategies that empower you to outthink, outmaneuver, and outshine the competition.

Insurgent Marketing is your blueprint to revolutionize your approach and mindset towards marketing. Authored by 25 year marketing veteran Mario Parisé, this guide is your weapon to fight back, to become the David who outsmarts Goliath. 

Through compelling insights, real-world examples, and actionable strategies, this book teaches you how to:

  • Identify and exploit the giants' weaknesses.

  • Leverage your unique strengths in creative, unconventional ways.

  • Engage and captivate your audience by standing for something meaningful.

  • Use the power of storytelling, social proof, and community to build a loyal following.

  • Invest smartly in marketing efforts that yield disproportionate returns.

What’s Inside?

  • The Art of Being Remarkable: Learn how to make your brand unforgettable.

  • Picking Fights Wisely: Discover how to challenge your competitors and win.

  • The Power of Narrative: Master the craft of storytelling to captivate and engage.

  • Strategies for the Underdog: Tactics that level the playing field, no matter your size.

  • Real-World Success Stories: Be inspired by those who’ve already conquered their giants.

Take Action Now

Don’t let the giants keep you down. It’s time to fight back with Insurgent Marketing. Whether you’re a startup founder, a small business owner, or a marketer tired of playing by outdated rules, this book is your first step towards victory.

Choose Your Path to Victory:

Your Revolution Starts Now

The giants have had their time. Now, it’s your turn. With Insurgent Marketing, you’re not just reading a book; you’re igniting a movement. A movement where the underdog doesn’t just survive; they thrive. Are you ready to lead the charge?

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Join the insurgency. Transform your market. Claim your victory.

Insurgent Marketing PDF
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