5 Little Reasons Why No One Is Buying Your Superior Product

You're product is better in every way: Better materials, more features, lower cost. So why are people still buying your competitor's overpriced crap?

Aug 12 • 

Mario M. Parisé

June 2025

Two Ways to Win in Advertising

And why most advertisers choose the wrong one

Jun 19 • 

Mario M. Parisé

February 2025

The Magical Number 4

LBJ's rules for effective communication: Keep it simple. Make it count.

Feb 4 • 

Mario M. Parisé

February 2024

When is it riskier to not take risks?

In my free time, I like to play Texas Hold'em poker online, generally for the smallest amounts of money possible: $0.02 big blinds, and about $4 a game.

Feb 13, 2024 • 

Mario M. Parisé

December 2023

Math for Marketers

Important Concepts You May Have Forgotten or Glossed-Over In School

Dec 15, 2023 • 

Mario M. Parisé

November 2023

Decoding MICE

Adapting the CIA’s influence framework, for Marketing and Sales

Nov 12, 2023 • 

Mario M. Parisé

2

October 2023

Consistent Rebellion

Why Consistency is Your Best Weapon in Insurgent Marketing

Oct 4, 2023 • 

Mario M. Parisé

August 2023

WTF? 12 Principles of Psychological Disruption

How to be un-ignorable.

Aug 22, 2023 • 

Mario M. Parisé

July 2023

100 Writing Tips Pulled From the Greatest Writers in History

Lessons from 10 of history's most prolific and impactful writers

Jul 31, 2023 • 

Mario M. Parisé

1

Selling to Risk-Averse Buyers in 2023

B2B Marketing Tips in Cautious Times

Jul 25, 2023 • 

Mario M. Parisé

Retail Growth Slow Down in Canada

A Wake-Up Call for Marketers

Jul 21, 2023 • 

Mario M. Parisé

On Threads

An Interview With a Social Media Manager about Meta's Hit New Social Network

Jul 13, 2023 • 

Mario M. Parisé