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5 Little Reasons Why No One Is Buying Your Superior Product
You're product is better in every way: Better materials, more features, lower cost. So why are people still buying your competitor's overpriced crap?
Aug 12
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Mario M. Parisé
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5 Little Reasons Why No One Is Buying Your Superior Product
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June 2025
Two Ways to Win in Advertising
And why most advertisers choose the wrong one
Jun 19
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Mario M. Parisé
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Two Ways to Win in Advertising
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February 2025
The Magical Number 4
LBJ's rules for effective communication: Keep it simple. Make it count.
Feb 4
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Mario M. Parisé
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The Magical Number 4
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February 2024
When is it riskier to not take risks?
In my free time, I like to play Texas Hold'em poker online, generally for the smallest amounts of money possible: $0.02 big blinds, and about $4 a game.
Feb 13, 2024
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Mario M. Parisé
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When is it riskier to not take risks?
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December 2023
Math for Marketers
Important Concepts You May Have Forgotten or Glossed-Over In School
Dec 15, 2023
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Mario M. Parisé
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Math for Marketers
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November 2023
Decoding MICE
Adapting the CIA’s influence framework, for Marketing and Sales
Nov 12, 2023
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Mario M. Parisé
2
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Decoding MICE
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October 2023
Consistent Rebellion
Why Consistency is Your Best Weapon in Insurgent Marketing
Oct 4, 2023
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Mario M. Parisé
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Consistent Rebellion
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August 2023
WTF? 12 Principles of Psychological Disruption
How to be un-ignorable.
Aug 22, 2023
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Mario M. Parisé
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WTF? 12 Principles of Psychological Disruption
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July 2023
100 Writing Tips Pulled From the Greatest Writers in History
Lessons from 10 of history's most prolific and impactful writers
Jul 31, 2023
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Mario M. Parisé
1
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100 Writing Tips Pulled From the Greatest Writers in History
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Selling to Risk-Averse Buyers in 2023
B2B Marketing Tips in Cautious Times
Jul 25, 2023
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Mario M. Parisé
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Selling to Risk-Averse Buyers in 2023
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Retail Growth Slow Down in Canada
A Wake-Up Call for Marketers
Jul 21, 2023
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Mario M. Parisé
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Retail Growth Slow Down in Canada
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On Threads
An Interview With a Social Media Manager about Meta's Hit New Social Network
Jul 13, 2023
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Mario M. Parisé
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On Threads
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